Marketing
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Why 2011 is the year for increasing customer loyalty
Customer loyalty is so 2011! Today, businesses boast customer loyalty, not just sales. We only need to look at the retail stores, to see how successful loyalty programs can be. For instance, take one of the giants of retail loyalty programs; Boots, who estimated 70%%%% of their sales revenue in 2010, was due to their loyalty program. While this program might be older news for Tesco, who launched their loyalty card in 1995, they still attribute around 52%%%% of their increased sales to the loyalty program in 2010 (they estimate 500,000 transactions a day!). Customer loyalty has always been an uphill struggle. As the economic crisis bites deeper, many shoppers abandoned their usual Christmas shopping binge with December 2010 reporting the worst year of retailer loss. So with danger on the horizon, the beauty and hair industry has seen this and adapted their own loyalty scheme to prevent losses. However, cracks have shown in the current system of flimsy, unprofessional looking ‘stamp’ reward cards. Either the customer forgets to bring their card, so having multiple stamped cards, or the schemes don’t incentivise customers enough to stay loyal and they could end up having multiple reward cards with multiple spas and salons. It isn’t unusual anymore for people to hold multiple rewards cards, like a Café Nero’s card and a Starbuck’s card, so it’s about stopping customers from just shopping around for the cheapest, but not necessarily the best. True customer loyalty isn’t about rewarding the next potential customer who walks in the door; it’s about rewarding the highest spenders and retaining potential long term customers. If you are rewarding the next person who walks in, or only offering incentives to attract new customers, your loyal customers might seem disheartened that you don’t appreciate them. It’s time to recognise your loyal customers, and rewarded those who deserve it. It’s the power of loyalty points that gives the hair and beauty businesses command over rewards and allows the customer to see how much you appreciate them. In response to the evolution of the loyalty schemes, we at Salon Advance wanted to create salon management software that could mimic the success of the retail industry and give this exclusively to our salon and clinic clients. By creating a Loyalty Points system for the beauty and salon industry, our clients can reward their most loyal customers with redeemable points for products and or services. It’s all about getting it right in today’s tough market and if you succeed, you will retain your clients and boost your profits. Every good business owner knows that customer retention is just as important and more cost effective than customer development, therefore if a business can increase the retention by a mere 5%%%%, this can increase profitability by a whopping 25%%%%. The giants of loyalty marketing spend weeks and months in advance planning their loyalty scheme tactics and with Salon Advance’s Loyalty Scheme now in your hands, you too can start planning your loyalty marketing scheme. For any additional help or advice feel free to call us on 0800 622 6062 or for training purposes, why not download our Loyalty Points manual. We wish you the best of luck.
Version 2.0.3 now available!
Following the successful release of Version 2.0 Salon Management Software, Salon Advance announces their most advanced upgrade yet: Version 2.0.3. Salon Advance has created a number of top features that we know our clients will be very pleased with. A couple of the features include: • Favourite Employee: The system will warn the booker that they aren’t booking an appointment with the customer’s favourite employee. This feature ensures that customer/client loyalty is protected. • Copy and Paste: ...Appointments across the whole calendar. The idea is; the next time a customer books in a regular appointment, our clients can copy the appointment and just paste it across the weeks and months, instead of manually imputing it at every date. • Formulas: If your customer requests a colour that has to be created, Version 2.0.3 includes a feature that allows our client to input that new formula next to the customer’s details. So the next time the customer comes in for the same colour, the formula will be easily accessible for our client to create. • Coloured appointments: Is a brand new feature that allows our client to colour code each service, so that at a glance they can see how many specific appointments they have for that week. With the holiday season fast approaching, we have revamped the software to run even faster with calendar operations. Out of all the Versions, we are very proud of Version 2.0.3 Salon Management Software and look forward to upgrading all our clients.
12.10.2010 Salon Advance refurbished Salon Management Systems
Everyone knows the importance of recycling and nobody knows this fact better than Salon Advance. Technology is moving forward every 6 months, so what’s happening to our old technology systems? Salon Advance Salon Management Systems are the first and only company to create an innovative way to recycle and create elite hair, beauty, nail software system for the salon industry. Salon Advance Management Systems are the only company who reuse their old salon software and management systems and refurbish them as good as new. This means 90 percent of their salon management systems are recycled and they aren’t thrown out or wasted. A brand new salon management system can cost £4000+, but Salon Advance Management System offers a salon system in perfect condition for £1250 which saves you on the initial outlay and helps to do ‘our bit’ for the environment. For more information click the link below or call Salon Advance on: 0800 622 6062 http://www.salonadvance.com/special-offers-1.aspx
12.08.2010 -Version 2.0 Salon Management software released
We are delighted to announce the release of our version 2.0 salon management software. We have added lots of new reports to give the salon owner ''finger on the pulse'' information required to manage a successful salon. We''ve also introduced a no show booking alert which will detect no show clients if they try to book an appointment in the future, auto backing up will make sure that your precious data is looked after too. If you would like a demo of Version 2.0, for you hair salon or beauty salon, please contact our sales team today on 0800 622 6062
01.01.09 - SMS Promotional Offers
We currently have several promotional offers running for our text messaging service. Why not give us a call and find out how delivering that all important reminder or promotional text could be done cheaper with our January offer.
